Paid Advertising (Core of the Role)
– Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns for home improvement companies
– Build and optimize Google Ads campaigns (we have successful campaigns that are already templated)
– Monitor performance daily and make data-driven optimizations (budgets, targeting, creatives, keywords)
– Track key metrics (CPL, ROAS, conversion rate) and identify trends and opportunities
Creative & Video Support
– Create or edit simple short-form videos for ads using tools like CapCut (or willingness to learn)
– Collaborate on ad creative strategy (hooks, messaging, offers)
– Use our GPT’s to script and help clients plan video content
SEO & Website Support
– Assist with local SEO tasks (on-page optimization, Google Business Profile updates, citations)
– Help identify SEO opportunities based on keyword intent and campaign data
– Coordinate with internal systems/processes for implementation
Client Communication & Account Management
– Lead or join monthly Google Meet calls with assigned clients to review performance
– Clearly explain campaign results, insights, and next-step recommendations (no jargon overload)
– Respond to client questions professionally and proactively in our support inbox
– Maintain strong client relationships—our clients are respectful, but they expect clarity and confidence
Organization & Reporting
– Prepare performance reports and summaries for clients
– Keep campaigns, tasks, and timelines organized
– Follow internal SOPs and help improve systems as we grow