Own Amazon strategy across a portfolio of clients, including annual and quarterly planning, prioritization, and accountability for revenue, profitability, and efficiency targets (ACOS, TACOS, CPO, contribution margin where applicable).
Serve as the subject matter expert for Seller Central and Vendor Central, including catalog management, inventory and forecasting inputs, reporting, account health, Brand Registry, and support case management.
Create and oversee launch plans that combine listing readiness, keyword strategy, SEO copy direction, variation and parentage strategy, review generation approach, and ranking goals.
Lead Amazon Ads strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon Attribution, ensuring full-funnel coverage, structured testing, and clear optimization plans.
Demonstrate PPC depth by leveraging automation platforms such as Quartile (or comparable tooling) to scale optimizations, set guardrails, and validate automation outcomes against Amazon Ads reporting and business goals.
Direct ongoing experimentation and A/B testing across key levers (creative, retail readiness, product page elements, pricing, promotions, targeting, bids, budgets) and convert learnings into repeatable playbooks.
Conduct competitive and market analysis to identify risks, whitespace, and growth opportunities, then translate insights into account-specific action plans.
Build reporting narratives using Excel or Google Sheets (and third-party dashboards where relevant), delivering weekly and monthly updates that tie actions to results and next steps.
Lead cross-functional execution with Amazon Managers, PPC Specialists, VAs, and other stakeholders to maintain alignment and hit client goals.
Identify and evaluate expansion opportunities across marketplaces and regions where relevant (e.g., international Amazon programs, Walmart) and guide the execution path.
