Develop, manage, and optimize PPC campaigns across Amazon Advertising (AMS, DSP) and Walmart Connect platforms.
Conduct thorough keyword research, competitive analysis, and audience targeting to maximize ROI.
Build and manage campaign structures, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Leverage tools like Helium10, Pacvue, SellerBoard, Amazon Ads Bulk files, and others to analyze performance and identify opportunities.
Monitor daily performance metrics (ACoS, TACoS, CTR, CVR, CPC) and implement optimizations to improve profitability.
Create and deliver detailed performance reports with actionable insights and recommendations.
Collaborate closely with the content, design, and product teams to ensure ad messaging and listings align for maximum impact.
Stay up to date with marketplace trends, algorithm updates, and new ad formats to maintain a competitive edge.
This job is exclusive to getonbrd.com.
